November Boy Group Brand Reputation Rankings Revealed

Nov 12, 2017

On November 12, the Korean Business Research Institute announced this month’s ranking for brand reputation among boy groups.

The ranking is based on the analysis of consumers’ participation, media coverage, interaction, and community indexes for 79,213,653 pieces of big data from October 10 to November 11. This is a 9.32 percent increase from the 72,462,236 pieces of big data analyzed for the October ranking.

Wanna One rose from second place to top the ranking once again with a total brand reputation score of 10,852,627. “Cute,” “Happy,” and “Handsome” are words that ranked high for the link analysis of Wanna One, while “Kang Daniel,” “Park Ji Hoon,” and “Comeback” ranked high for their keyword analysis.

BTS came in second with a total brand reputation score of 8,688,333, and EXO came in third with a score of 5,424,555.

BTOB and JBJ’s brand reputation scores increased notably this month. BTOB rose one spot to fourth place with a brand reputation score that increased by 85.14 percent from the October results. JBJ’s brand reputation score increased by 115.50 percent, and they rose three spots from last month’s ranking to land at fifth place.

Check out the top 30 below: