November Brand Reputation Rankings For Individual Girl Group Members Revealed
The Korean Business Research Institute announced this month’s rankings for brand reputation among individual girl group members based on a thorough analysis of media coverage, interaction, and community indexes for 64,265,864 pieces of big data on 283 girl group members from October 16 to November 17. The volume of big data consulted was a 21.62 percent increase from last month’s 52,842,180.
Red Velvet’s leader Irene took first place for November with a media coverage score of 852,808, an interaction score of 188,138, and a community score of 1,319,322 for a total brand reputation score of 2,360,268. This was a 32.11 percent increase from her October brand reputation score of 1,786,564.
“Fancy,” “pretty,” and “thank you” were the terms ranked high for Irene’s link analysis, while “Red Velvet,” “pictorial,” and “Peek-a-Boo” ranked high for her keyword analysis. Additionally, the positive-negative sentiment analysis revealed Irene scored 73.54 percent positive.
In second place was Irene’s SM Entertainment labelmate and senior, Girls’ Generation’s YoonA. YoonA had a media coverage score of 618,937, an interaction score of 111,722, and a community score of 1,580,665 for a total brand reputation score of 2,311,324, which was a 55.86 percent increase from her October score.
Finally, TWICE’s Jeongyeon was closely behind in third place. Jeongyeon scored 790,686, 229,000, and 1,075,754 in media coverage, interaction, and community, respectively for a total brand reputation score of 2,095,440. She had an impressive 235.35 percent jump from her score last month.
The top 30 are listed below:
- Red Velvet’s Irene
- Girls’ Generation’s YoonA
- TWICE’s Jeongyeon
- TWICE’s Sana
- EXID’s Hani
- TWICE’s Nayeon
- TWICE’s Tzuyu
- TWICE’s Momo
- EXID’s Solji
- TWICE’s Dahyun
- TWICE’s Jihyo
- Girls’ Generation’s Seohyun
- TWICE’s Chaeyoung
- miss A’s Suzy
- TWICE’s Mina
- gugudan’s Kim Sejeong
- Red Velvet’s Seulgi
- DIA’s Jung Chaeyeon
- gugudan’s Hana
- EXID’s Junghwa
- GFRIEND’s SinB
- Apink’s Son Naeun
- Girl’s Day’s Minah
- Red Velvet’s Joy
- gugudan’s Kang Mina
- EXID’s LE
- GFRIEND’s Eunha
- AOA’s Jimin
- GFRIEND’s Yuju
- Red Velvet’s Yeri
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