Rhymer Explains The Warning He Gave Brand New Music Trainees Before "Produce 101 Season 2"

Nov 22, 2017

Brand New Music CEO Rhymer explained the strong warning he gave the Brand New Music trainees before their “Produce 101 Season 2” appearance.

The November 21 episode of MBC Every1’s “Video Star” featured Rhymer, producer Kiggen, rapper Hanhae, and MXM’s Lim Young Min and Kim Dong Hyun.

Wanna One’s Lee Dae Hwi had garnered a lot of attention during Mnet’s “Produce 101 Season 2” after he said, “My CEO said he would end me if I don’t get an A grade.”

Rhymer cleared up the situation, explaining, “I don’t remember saying that. I said [something] with the nuance of ‘You guys are representing Brand New Music so do well.’ I never said I would end them.” He continued, “In my opinion, Lee Dae Hwi has a good sense of how to be fun to watch. While watching the clip of Lee Dae Hwi, I thought, ‘Ah, that kid, he did well.”

However, MXM said they heard Rhymer say, “I’m going to end you if you don’t get an A grade” directly themselves. Lim Young Min and Kim Dong Hyun shared, “What Rhymer said at the end is true, but what we’re saying is true as well. [Rhymer] seemed to think it was important because we were Brand New Music’s first idols, but he did say he was ‘going to end us.”

Rhymer remarked, “Did I really say that?” to which MXM replied that he had. In response, Rhymer apologized with a 90 degree bow, causing the audience to laugh.

Finally, MXM said, “Truthfully, [Rhymer] said it as a joke. We went up in rankings thanks to him. While we said we were over because we weren’t able to receive A grades at the time of filming, Rhymer called us the next day to tell us we did a good job,” revealing the warm relationship between the them.