February Brand Reputation Rankings For Individual Boy Group Members Revealed

Feb 18, 2018

On February 18, the Korean Business Research Institute announced this month’s ranking for brand reputation among boy groups.

The ranking is based on the analysis of consumers’ participation, media coverage, interaction, and community indexes for 155,501,755 pieces of big data on 395 boy group members from January 16 to February 17.

Wanna One’s Kang Daniel came out on top for the seventh consecutive month. With a participation score of 6,881,473, media coverage score of 3,917,281, interaction score of 1,428,563, and community score of 901,753, his total score for the month came out to be 18,375,135, which is a 9.80 percent increase from his January score.

“Wanna One,” “Insolent Housemates,” and “Advertisements” are words that ranked high for the keyword analysis of Kang Daniel, while “Like,” “Handsome,” and “Cute” ranked high for his link analysis. The positivity-negativity analysis found that reactions are 85.41 percent positive.

With the news of his recent wedding and upcoming enlistment, BIGBANG’s Taeyang rose 13 spots to take second with a participation score of 4,621,536, media coverage score of 2,788,277, interaction score of 171,225, and community score of 901,753. His total score for the month is 8,482,790, which is a 136.78 percent increase from his previous score.

Wanna One’s Park Ji Hoon maintained his spot in third with a participation score of 1,130,345, media coverage score of 1,599,544, interaction score of 1,153,393, and community score of 1,846,040 for a total brand reputation score of 5,729,322.

All 11 Wanna One members once again made it into the top 30. The majority of BTS and BIGBANG members also ranked high this month.

Check out the top 30 below: