TWICE's "What Is Love?" Breaks Record For Fastest K-Pop Girl Group MV To Reach 30 Million Views

TWICE’s “What Is Love?” MV is now the fastest K-pop girl group MV to reach 30 million views on YouTube!

The girl group’s latest MV was released on April 9 at 6 p.m. KST, and broke their personal record for most views in the first 24 hours. It also became the fastest K-pop girl group MV to reach 20 million views.

On April 13 shortly after 1:20 a.m. KST, “What Is Love?” reached 30 million views! This means it took the music video just over 3 days and 7 hours to hit the milestone.

The previous record for fastest K-pop girl group MV to reach 30 million views was 4 days and 6 hours, which TWICE achieved with “Heart Shaker.”

Congratulations to TWICE!