April Female Advertisement Model Brand Reputation Rankings Revealed

Apr 29, 2018

The Korean Business Research Institute has announced this month’s rankings for female advertisement models!

The rankings were determined through an analysis of the media coverage, participation, communication, and community awareness indexes of 50 female advertisement models, using data from March 27 to April 28.

Red Velvet’s Irene rose to the top of this month’s list with a brand reputation index of 945,757, enjoying a considerable increase in her score since February. The Korean Business Research Institute remarked, “WIth consumer interest in Irene’s brand rising due to Red Velvet’s performance in Pyongyang, the big data about her advertisements also grew.”

High-ranking phrases in Irene’s keyword analysis included “pretty,” “delighted,” and “cute.” Her positivity-negativity analysis also revealed a score of 76.14 percent positive reactions.

Singer Hong Jin Young climbed one spot to take second place in this month’s rankings, despite seeing a slight decrease in her brand reputation index since February. Her score dipped 25.29 percent to total 721,233.

IU, who placed second in February’s rankings, came in at third on the list with a brand reputation index of 637,392.

Check out the top 30 below!