BLACKPINK's "DDU-DU DDU-DU" Becomes Fastest K-Pop Girl Group MV To Reach 40 Million Views

BLACKPINK is blazing full-speed ahead with their latest title track “DDU-DU DDU-DU.”

The girl group made their long-awaited comeback on June 15, almost a year after “As If It’s Your Last.” As of 8:57 p.m. KST, the music video for “DDU-DU DDU-DU” has reached the 40 million views milestone on YouTube. They achieved this in just a little under one day and three hours, setting a new record. This makes “DDU-DU DDU-DU” the fastest K-pop girl group music video to reach the milestone, breaking the previous record of five days and nine hours set by TWICE’s “What is Love?”

The music video has been setting records since its release, becoming the fastest K-pop girl group music video to reach the 10 million, 20 million, and 30 million marks. BLACKPINK also broke the record for the K-pop girl group music video with the most views in 24 hours.

Congratulations to BLACKPINK and why not celebrate by watching the music video again?