June Brand Reputation Rankings For Male Advertisement Models Revealed

Jun 22, 2018

The Korean Business Research Institute has published this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior using big data collected from May 21 to June 22. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for June.

Wanna One’s Kang Daniel topped this month’s rankings with a brand reputation index of 1,073,888. The idol’s highest-ranking related terms for June included “cute,” “I like him,” and “handsome.” His positivity-negativity analysis also revealed a score of 83.22 percent positive reactions.

Gong Yoo maintained his position at second place on the list with a brand reputation index of 768,187, while Park Seo Joon took third place with an index of 672,836. Park Seo Joon, who is currently starring in the hit drama “What’s Wrong with Secretary Kim,” enjoyed an impressive 46.98 percent increase in his score since May.

Jung Hae In, who placed first in last month’s rankings, came in at fourth place for June, with Sung Dong Il following close behind at fifth.

Check out the top 30 below!