August Drama Actor Brand Reputation Rankings Announced

Aug 04, 2018

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas that aired between July 3 and August 4.

Park Seo Joon and Park Min Young, the stars of tvN’s hit drama “What’s Wrong with Secretary Kim,” topped this month’s list at No. 1 and No. 2 respectively. Park Seo Joon shot to the top of the rankings after scoring an impressive brand reputation index of 24,097,237, while Park Min Young scored an index of 18,161,817 for August.

High-ranking phrases in Park Seo Joon’s keyword analysis included “What’s Wrong with Secretary Kim,” “Park Min Young,” and “dating.” The actor’s highest-ranking related terms included “cute,” “like,” and “lovable,” while his positivity-negativity analysis revealed a score of 64.11 percent positive reactions.

Kim Tae Ri took third place for the month with a brand reputation index of 12,964,955. The actress is currently starring in tvN’s “Mr. Sunshine” opposite Lee Byung Hun, who came in at fifth place for August, following ASTRO’s Cha Eun Woo, who ranked fourth.

Check out the top 30 below!