September Boy Group Brand Reputation Rankings Announced

Sep 09, 2018

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from August 8 to September 9.

BTS held onto their No. 1 spot for the fourth consecutive month, topping the rankings with an impressive brand reputation index of 25,090,251. The group saw a remarkable 71.71 percent increase in its score since August.

High-ranking phrases in BTS’s keyword analysis included “Billboard,” “IDOL,” and “concert,” while their highest-ranking related terms included “surprising,” “like,” and “thankful.” The group’s positivity-negativity analysis revealed a score of 93.44 percent positive reactions.

Wanna One also maintained their position at No. 2 for the fourth straight month, scoring a brand reputation index of 13,058,168 for September.

NU’EST W shot up in the rankings to take No. 3 on the list this month, enjoying a staggering 142.47 percent rise in their score since August. The group’s brand reputation index for September was 4,976,422.

SEVENTEEN, EXO, and NCT followed close behind at No. 4, 5, and 6 respectively.

Check out the top 30 for this month below!