EXO's Sehun Is Officially Announced As New Face Of Luxury Fashion House Zegna

EXO’s Sehun is making his mark on the fashion world!

On September 19, Italian fashion house Ermenegildo Zegna officially announced the launch of their brand new couture line capsule collection, Ermenegildo Zegna XXX.

The fashion house also revealed that Sehun, representing Korea, and singer and actor William Chan, representing China, are the faces of this new global campaign. Sehun is said to be Zegna’s first global brand ambassador since the 90s, also making him one of the youngest.

The collection is a classy yet “defiantly modern” tailored streetwear collection that is reflective of Zegna’s signature luxury and how they are unafraid to push the limits. Artistic Director Alessandro Sartori stated that he wanted to “match the identity of society’s boldest and most visionary members” with Ermenegildo Zegna XXX, and explained it was a collection for style icons around the world regardless of their location, industry, or personal style.

Prior to the official announcement, many noticed large ads of Sehun and William Chan at select Zegna stores, which further heightened curiosity and excitement. Sehun will also be the cover model of the October issue of Arena HOMME+, wearing Ermenegildo Zegna XXX.

This is not the first time Sehun has caught the attention of fashion moguls, as his appearances at Louis Vuitton shows at Paris Fashion Week were highlighted two years in a row.

Meanwhile, Sehun recently starred as the lead in his first Korean web film “Dokgo Rewind,” and successfully released “We Young” with fellow EXO member Chanyeol. EXO is also currently preparing to make a comeback.

Congratulations to Sehun!

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