September Brand Reputation Rankings For Singers Announced

Sep 22, 2018

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community indexes using big data from August 21 to September 22.

BTS topped the rankings for the second consecutive month, earning a brand reputation index of 20,169,012 for September. The group enjoyed a 30.09 percent increase from their August score.

High-ranking phrases in BTS’s keyword analysis included “set a record,” “surprising,” and “awesome,” while their highest-ranking related terms included “Billboard” and “IDOL.” The group’s positivity-negativity analysis revealed a score of 80.41 percent positive reactions for September.

BLACKPINK took second place on this month’s list with a brand reputation index of 8,347,102, marking a 13.69 percent increase from their August score.

Wanna One maintained their spot at third place with a brand reputation index of 7,449,824, while Red Velvet and TWICE rounded out the top five at fourth and fifth places respectively.

Check out the top 30 for this month below!