September Movie Star Brand Reputation Rankings Revealed

Sep 23, 2018

The brand reputation rankings for film actors have been released by The Korean Business Research Institute for the month of September.

They analyzed 153,462,779 pieces of big data from August 21 to September 22 on 50 of Korea’s most loved and popular movie stars using, media coverage, interaction, consumer participation and awareness indexes.

The analysis shows that Jo In Sung has come out on top as the movie star with the highest brand reputation, with an index of 8,182,810. Even just last month, he didn’t make the top 25 of the brand reputation ranking, proving that he’s a force to be reckoned with.

In second place was Kim Tae Ri with a total brand index of 6, 762, 605, moving up from from her place as eighth in August’s ranking. Cho Seung Woo came in third place with his brand index at a total of 6,662,846.

The words that came out during the link analysis for Jo In Sung, were “handsome”, “funny”, and “cool”, while the highly associated keywords were “The Great Battle”, “age”, and “friend.”

Check out the list below of the top 30 stars that made it on this month’s rankings!