Brave Brothers Talks About Upcoming Boy Group Debut, Self-Producing Idols, And More

Music producer Brave Brothers, who produced some of K-pop’s greatest hits, recently sat down for an interview and talked about K-pop, his company Brave Entertainment, and future plans.

When asked about what he was doing recently, Brave Brothers responded that he was focusing on producing music for his own company’s artists, as well as preparing for the launch of a new boy group.

He stated, “I’ve tasted failure for a while after debuting Bigstar. But as I’ve gained experience and know-hows through the process, I’m really preparing with ambition this time. I’ve been studying hard for years, and I’ve made plans that anyone would think is groundbreaking. You can count on it.”

When the interviewer commented that he seemed confident, Brave Brothers responded, “It’s so revolutionary that I can’t say [much about it] in case someone copies me. So I can’t tell you yet. Instead, I will announce their debut date for the first time. The plan I am setting for now is a January 2020 debut. If the preparations go faster, I think I can debut them next November or December. You’ll probably react by saying, ‘Oh, that’s fresh.'”

The conversation then moved onto one of “self-producing-dols,” idols who produce their own works. When asked if he felt threatened as a producer by these idols, Brave Brothers responded, “No, I don’t feel a sense of crisis at all. Rather, I think it’s more helpful to increase the number of ‘self-producing-dols.’ Listening to their music, I can analyze the trends of these days and feel motivated. Sharing the platform of music, I think they are also receiving the good influences of producers. It seems like because of such a virtuous circle, K-pop is receiving love worldwide.”

Brave Brothers finally talked about his overseas ventures. He remarked, “It was a great adventure. I’m the company representative, but I just bought a plane ticket and went to America without the company’s capital and support.” He continued, “An acquaintance of mine who lives in the U.S. invited me to a party where the meeting happened by chance. I showed [rapper YG] my profile written in English. I’m famous in Korea, but I’m nothing there. About a week after that, he called me to say, ‘I want to hear a beat.’ When he heard the beat, he said, ‘Other than your English, you seem like you’re someone who lives [in the U.S.].’ So that’s how I came to produce a track with YG and Krayzie Bone, and I met Nelly. Thanks to my close relationship with my American friends, Samuel and Silentó were able to have their collaboration. I think every moment is an adventure and a lot of fun. I will gradually continue my adventures with the thought that there will be no outcome from a single shot in the future.”

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Update: This article has been edited to correct the planned time period for the new group’s debut.