October Girl Group Brand Reputation Rankings Announced

Oct 13, 2018

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from September 11 to October 12.

BLACKPINK topped this month’s rankings with a brand reputation index of 10,283,856. High-ranking phrases in BLACKPINK’s keyword analysis included “Jennie,” “concert,” and “DDU-DU DDU-DU,” while the group’s highest-ranking related terms included “pretty,” cute,” and “sexy.” Their positivity-negativity analysis also revealed a score of 77.6 percent positive reactions.

Red Velvet came in at second place for the month with a brand reputation index of 8,243,593, while TWICE followed at a close third with a score of 7,961,648. Girls’ Generation and WJSN (Cosmic Girls) rounded out the top five for October at fourth and fifth places respectively.

Check out the top 30 for this month below!