October Movie Star Brand Reputation Rankings Announced

Oct 27, 2018

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from September 25 to October 26.

Actress Han Ji Min topped this month’s rankings with a brand reputation index of 9,076,346, enjoying an impressive 49.46 percent increase in her score since last month.

High-ranking phrases in Han Ji Min’s keyword analysis included “Miss Baek,” “Best Actress award,” and “London film festival.” Her highest-ranking related terms included “thankful,” “like,” and “enough.”

Actress Kim Tae Ri maintained her position at second place this month with a brand reputation index of 7,327,809, marking a 8.36 percent increase from her September score.

Actor Hyun Bin rose to third place in the rankings after seeing a 40.89 percent increase in his brand reputation index. His total score for October was 7,159,968.

Check out the top 30 for this month below!