IZ*ONE's "La Vie En Rose" Becomes K-Pop Group Debut MV With Most Views In 24 Hours

IZ*ONE’s debut music video has set a new record!

On October 29 at 6 p.m. KST, the project girl group released their debut mini album “COLOR*IZ” and the music video for title track “La Vie en Rose.”

By October 30 at 6 p.m. KST, 24 hours after its release, “La Vie en Rose” had 4,559,202 views on YouTube.

This breaks the previous record for the most views that a K-pop group’s debut music video achieved in the first 24 hours after its release. The previous record was set by Stray Kids’ “District 9” with 4,274,649 views in 24 hours.

IZ*ONE’s debut album also set a new record for first week sales and topped music charts in Korea and around the world.

Congratulations to IZ*ONE on their amazing debut!