November Variety Star Brand Reputation Rankings Announced

Nov 04, 2018

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 40 popular entertainers, using big data collected from October 2 to November 3.

Comedienne Park Na Rae maintained her spot at the top of the rankings this month with a brand reputation index of 2,410,562, marking a 21.41 percent increase in her score since October.

High-ranking phrases in Park Na Rae’s keyword analysis included “Jang Do Yeon,” “I Live Alone,” and “dryer,” while her highest-ranking related terms included “pretty,” “receive recognition,” and “[emotionally] moving.” The star’s positivity-negativity analysis revealed a score of 66.03 percent positive reactions.

Yoo Jae Suk came in at a close second for November after his brand reputation index rose 31.90 percent to a score of 1,694,571. Meanwhile, Lee Sang Min took third place for the month with a brand reputation index of 1,680,084.

Check out this month’s top 30 below!