December Variety Star Brand Reputation Rankings Announced

Dec 01, 2018

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from November 2 to December 1.

Kim Jong Min topped this month’s rankings with a brand reputation index of 1,913,518, marking a 37.20 percent increase in his score since last month.

High-ranking phrases in the star’s keyword analysis included “Hwang Mi Na,” “dating,” and “Shinji,” while his highest-ranking related terms included “love,” “kind,” and “moving.” Kim Jong Min’s positivity-negativity analysis also revealed a score of 73.55 percent positive reactions.

Yoo Jae Suk maintained his position at second place with a brand reputation index of 1,863,289, while comedienne Lee Young Ja followed close behind with a score of 1,716,135.

Check out the top 30 for this month below!