December Girl Group Brand Reputation Rankings Announced

Dec 08, 2018

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from November 6 to December 7.

TWICE topped the list for the second consecutive month, enjoying a 17 percent increase in their score since November for a total brand reputation index of 15,078,012.

High-ranking phrases in TWICE’s keyword analysis included “TWICELAND,” “YES or YES,” and “Tzuyu,” while their highest-ranking related terms included “pretty,” “dominate,” and “challenge.” The group’s positivity-negativity analysis also revealed a score of 76.23 percent positive reactions.

BLACKPINK followed at a close second with a brand reputation index of 14,852,187, marking a 22.03 percent increase in their score since last month.

“Produce 48” project girl group IZ*ONE took third place for December with a brand reputation index of 11,608,921.

Check out the top 30 for this month below!