December Boy Group Brand Reputation Rankings Announced

Dec 09, 2018

This month’s brand reputation rankings for male idol groups has been released by the Korean Business Research Institute!

The rankings are determined by analyzing different factors of consumer participation, media coverage, interaction, and community indexes, using data collected from November 7 to December 8.

BTS topped the rankings for their seventh consecutive month, scoring a total brand reputation score of 27,761,1331, which is a 144.08 percent increase from the previous month. Related terms most associated with BTS included, “enjoying,” “fun,” and “heartwarming,” and keywords tied to the group also included, “albums,” “ARMY,” and “Bloomberg.” Their positivity-negativity analysis revealed a score of 81.20 percent positive reactions.

Wanna One and EXO held on to their respective spots at second and third place respectively for another month. Wanna One enjoyed an increase of 65.08 percent to score 12,616,408 in total, while EXO scored a total brand reputation index of 8,188,124, which is an increase of 9.95 percent from the previous month.

Fourth and fifth place went to NU’EST W and BTOB respectively. NU’EST W shot up an impressive 195.29 percent for an index of 4,089,595, while BTOB also enjoyed a 77.75 increase for a total of 2,053,521.

Check out the top 30 for this month below!