January Brand Reputation Rankings For Individual Boy Group Members Announced

Jan 13, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 476 boy group members, using big data collected from December 11 to January 12.

BTS’s Jimin rose to the top of this month’s rankings after seeing an impressive 116.99 percent increase in his score since December. The idol took first place with a total brand reputation index of 28,968,574 for January.

High-ranking phrases in Jimin’s keyword analysis included “self-composed song,” “Promise,” and “first place,” while his highest-ranking related terms included “cool,” “kind,” and “thankful.” His positivity-negativity analysis also revealed a score of 92.68 percent positive reactions.

BTS’s V followed at a close second, enjoying a staggering 179.53 percent increase in his score since December for a total brand reputation index of 27,272,444.

Wanna One’s Kang Daniel took third place for the month with a brand reputation index of 16,290,860, marking a 15.28 percent increase from his December score.

Check out this month’s top 30 below!