January Brand Reputation Rankings For Drama Actors Revealed

Jan 20, 2019

The Korean Business Research Institute has announced this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas that aired between December 18 and January 19.

Yum Jung Ah, who is currently starring in JTBC’s hit drama “SKY Castle,” topped this month’s list with a brand reputation index of 9,962,269.

High-ranking phrases in the actress’s keyword analysis included “SKY Castle,” “Jung Joon Ho,” and “Kim Seo Hyung,” while her highest-ranking related terms included “good acting,” “convincing,” and “envious.” Yum Jung Ah’s positivity-negativity analysis also revealed a score of 63.89 percent positive reactions.

Hyun Bin, who is starring in tvN’s “Memories of the Alhambra,” took second place for the month with a brand reputation index of 9,611,504.

Song Hye Kyo and Park Bo Gum, the stars of tvN’s “Encounter,” followed close behind at third and fourth places respectively.

Finally, Uee, whose KBS drama “My Only One” recently surpassed 40 percent in viewership ratings, rounded out the top five for January.

Check out the top 30 for this month below!