February Variety Show Brand Reputation Rankings Announced
The Korean Business Research Institute has released the brand reputation rankings for variety shows for February 2019.
The rankings are a result of big data analysis that measures consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 variety shows from January 1 to February 2.
MBC’s “I Live Alone” topped the list for the second consecutive month with a total score of 11,621,311. High-ranking terms in the program’s keyword analysis included “love,” “perfect,” “successful” and high-ranking phrases included “[EXO’s] Xiumin,” “[TVXQ’s] Changmin,” and “Kian 84.” The show also recorded 73.09 percent positive in the positive-negative ratio analysis.
TV Chosun’s “Taste of Dating” came in second place with a total score of 8,512,248, and SBS’s “My Ugly Duckling” took third place with a brand reputation index of 8,400,632.
Check out the top 20 shows below!
- “I Live Alone”
- “Taste of Dating”
- “My Ugly Duckling”
- “Ask Us Anything”
- “Radio Star”
- “Coffee Friends”
- “Happy Together”
- “Wife’s Taste”
- “Running Man”
- “Baek Jong Won’s Alley Restaurant”
- “I Can See Your Voice”
- “The King of Mask Singer”
- “Same Bed, Different Dreams”
- “The Return of Superman”
- “The Fan”
- “The Manager”
- “Law of the Jungle”
- “Life Bar”
- “Somebody”
- “Master in the House”
Check out the latest episode of “I Live Alone” featuring Xiumin and Changmin below!
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