March Variety Star Brand Reputation Rankings Announced

Mar 01, 2019

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from February 2 to March 1.

Lee Young Ja rose to the top of this month’s rankings with a brand reputation index of 2,134,984, marking a 4.98 percent increase from her February score.

High-ranking phrases in the comedienne’s keyword analysis included “restaurants famous for delicious food,” “Jung Woo Sung,” and “Ha Sung Woon,” while her highest-ranking related terms included “praise,” “delicious,” and “sad.” Lee Young Ja’s positivity-negativity analysis also revealed a score of 72.82 percent percent positive reactions.

Park Na Rae took second place for the month with a brand reputation index of 1,643,058, while Yoo Jae Suk came in third with a brand reputation index of 1,630,274 for March.

Check out this month’s top 30 below!