March Female Advertisement Model Brand Reputation Rankings Revealed

Mar 30, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for female advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from February 28 to March 30. The Korean Business Research Institute evaluated the participation, interaction, and community indexes of 50 female advertisement models in order to calculate each star’s total brand reputation index for January.

Actress Yoo In Na, whose tvN drama “Touch Your Heart” came to an end this week, topped this month’s list. The star scored a total brand reputation index of 1,465,908, marking a staggering 707.72 percent increase in her score since January (the last time the rankings were published).

High-ranking phrases in Yoo In Na’s keyword analysis included “lovely,” “cute,” and “pretty,” while her highest-ranking related terms included “Touch Your Heart” and her co-star “Lee Dong Wook.” The actress’s positivity-negativity analysis also revealed a score of 72.15 percent positive reactions.

BLACKPINK’s Jennie came in at a close second this month after enjoying an impressive 528.38 percent increase in her score since January. The idol, who is gearing up for a comeback in April, scored a total brand reputation index of 1,389,562 for March.

Girls’ Generation’s YoonA rose to third place on the list with a brand reputation index of 1,279,253, marking a significant increase of 244.46 percent in her score since January.

Check out the top 30 for this month below!