July Girl Group Brand Reputation Rankings Announced

Jul 13, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from June 12 to July 13.

Red Velvet rose to the top of this month’s list, enjoying a 38.97 percent increase in their score since June for a total brand reputation index of 8,400,316.

High-ranking phrases in the group’s keyword analysis included “Irene,” “colorful,” and “varied,” while their highest-ranking related terms included “pretty,” “cute,” and “do well.” Red Velvet’s positivity-negativity analysis also revealed a score of 70.06 percent positive reactions.

BLACKPINK came in at a close second with a brand reputation index of 8,296,055 for July, while TWICE took third place in the rankings with an index of 7,205,136.

Check out the top 30 for this month below!