July Female Advertisement Model Brand Reputation Rankings Revealed

Jul 28, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for female advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from June 26 to July 27. The Korean Business Research Institute evaluated the participation, interaction, and community indexes of 50 female advertisement models in order to calculate each star’s total brand reputation index for July.

MAMAMOO’s Hwasa topped this month’s list with a brand reputation index of 1,586,505, marking an impressive 126.48 percent increase in her score since March (the last time the rankings were published).

High-ranking phrases in Hwasa’s keyword analysis included “different,” “cool,” and “seduce,” while her highest-ranking related terms included “Caribbean Bay,” “Hwasa effect,” and “swimsuit.” The singer’s positivity-negativity analysis also revealed a score of 83.06 percent positive reactions.

IU, who is currently starring in the new tvN drama “Hotel Del Luna,” came in at a close second with a brand reputation index of 1,467,605 for July.

Meanwhile, BLACKPINK’s Jennie took third place in the rankings with a brand reputation index of 1,087,180 for the month.

Check out this month’s top 30 below!