August Variety Star Brand Reputation Rankings Announced

Aug 03, 2019

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from July 1 to August 2.

Yoo Jae Suk topped the list for the second consecutive month, enjoying a 10.58 percent increase in his score since July for a total brand reputation index of 2,123,378 for August.

High-ranking phrases in the star’s keyword analysis included “Kim Tae Ho,” “Jo Se Ho,” and “relay,” while his highest-ranking related terms included “return,” “worry,” and “unite.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 81.80 percent percent positive reactions.

Lee Hyori shot up to No. 2 in the rankings after seeing an impressive 98.73 percent increase in her score since last month. The singer scored a total brand reputation index of 1,844,456 for August.

Finally, Kang Ho Dong came in at No. 3 on the list with a brand reputation index of 1,650,988, marking a 23.09 percent increase in his score since July.

Check out this month’s top 30 below!