Big Hit Entertainment Acquires Music Game Company Superb

Big Hit Entertainment has acquired the multi-platform music game company Superb.

On August 19, Big Hit Entertainment announced, “We recently completed our acquisition of shares of game company Superb. Superb’s existing management will be unchanged, and they will maintain their unique color and independence as a game company.”

The entertainment agency is currently in the process of expanding their label and going through structural organization. Through their most-recent acquisition, they have expanded their reach into music and intellectual property (IP)-based game development and services. Superb now plans to create games based on Big Hit Entertainment and related businesses, and will put forth services that can be enjoyed globally.

Superb’s Co-CEO Kim Sun Haeng stated, “We are happy to be working with Big Hit, who are revolutionizing the music industry’s business model, and we all believe this will be a new opportunity for us,” and “Through our work with Big Hit, we hope to create new value and synergy.” Fellow co-CEO Oh Min Hwan stated, “Superb has been focusing on creating new ways of having fun by combining music and games. Through both parties’ revolutionary content and development ability, we will work to create content that lives up to expectations of global users.”

Big Hit CEO Bang Shi Hyuk stated, “Big Hit believes the gaming industry will create a strong synergy with the music industry. We believe that Big Hit will especially thrive in the two industries, so we have been looking into many different opportunities.” He continued, “We believe this acquisition will bring a positive value and more possibilities for both companies, as well as the multi-labels that Big Hit is expanding into. Along with our acquisition of Superb, we will continue our partnership with Net Marble in game development.”

Superb is a company with experts who have developed music and IP-related games for over 10 years. After being founded in 2016, Superb created the rhythm game “Pianista” for mobile and Nintendo Switch, as well as the casual rhythm game “Yumi’s Cells with Naver Webtoon” using the IP of popular Naver webtoon “Yumi’s Cells.”

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