October Variety Star Brand Reputation Rankings Announced

Oct 04, 2019

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from September 3 to October 4.

Yoo Jae Suk topped the list for the fourth consecutive month with a brand reputation index of 2,460,090 for October, marking a slight increase of 0.46 percent in his score since last month.

High-ranking phrases in the star’s keyword analysis included “Running Man,” “Laborhood on Hire,” and “How Do You Play?”, while his highest-ranking related terms included “consistent,” “diligent,” and “delightful.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 83.11 percent percent positive reactions.

Comedienne Park Na Rae rose to second place in the rankings with a brand reputation index of 1,948,101, while Lee Hyori followed close behind with a score of 1,931,229 for the month.

Kim Jong Kook enjoyed a 28.31 percent rise in his brand reputation index for a total score of 1,481,505, and Jun Hyun Moo rounded out the top five with a total index of 1,315,939 for October.

Check out this month’s top 30 below!