November Variety Star Brand Reputation Rankings Announced

Nov 02, 2019

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from October 2 to November 1.

Yoo Jae Suk topped the list for the fifth consecutive month, enjoying a 18.28 percent increase in his brand reputation index since October for a total score of 2,909,884.

High-ranking phrases in the star’s keyword analysis included “Laborhood on Hire,” “How Do You Play?“, and “Na Young Suk,” while his highest-ranking related terms included “perform,” “meet,” and “diverse.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 71.26 percent percent positive reactions.

Singer Kim Gun Mo shot up to second place in the rankings with a brand reputation index of 2,670,236 for November, marking a staggering 560.41 percent increase in his score since last month.

Finally, comedienne Park Na Rae came in at third place on the list with a brand reputation index of 1,832,475 for November.

Check out this month’s top 30 below!