November Idol Group Brand Reputation Rankings Announced

Nov 23, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from October 22 to November 22.

BTS held onto their spot at the top of the list with a total brand reputation index of 16,276,464 for the month, marking a 16.56 percent increase in their score since October.

High-ranking phrases in the group’s keyword analysis included “Grammy Awards,” “climb back up the charts,” and “alternative civilian service,” while their highest-ranking related terms included “participate,” “love,” and “award.” BTS’s positivity-negativity analysis also revealed a score of 62.44 percent positive reactions.

(G)I-DLE also maintained their position at second place this month, scoring a total brand reputaiton index of 7,383,543 for November.

Meanwhile, BLACKPINK rose to third place in the rankings after seeing an impressive 55.89 percent increase in their score since last month. The group scored a total brand reputation index of 6,738,290 for November.

Check out this month’s top 30 below!