December Boy Group Brand Reputation Rankings Announced

Dec 14, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from November 12 to December 13.

BTS topped the list for the 19th consecutive month with a brand reputation index of 12,183,036 for December. High-ranking phrases in the group’s keyword analysis included “MAMA,” “lawsuit,” and “JTBC,” while their highest-ranking related terms included “thankful,” “greet,” and “suspicious.” BTS’s positivity-negativity analysis revealed a score of 64.82 percent positive reactions.

EXO also maintained their position at second place in the rankings this month. The group saw an impressive 67.70 percent increase in their score since last month for a total brand reputation index of 7,248,798.

ASTRO shot up to third place on the list after enjoying a staggering 148.10 percent rise in their brand reputation index since November. The group scored a total index of 3,346,232 for the month.

Check out this month’s top 30 below!