IU And HIGH4's "Not Spring, Love, Or Cherry Blossoms" MV Surpasses 100 Million Views

A new video has reached an important milestone!

As of January 4 at around 8 p.m. KST, the music video for “Not Spring, Love, or Cherry Blossoms” by IU and HIGH4 reached 100 million views on YouTube. The song was originally released in April 2014, and it will be IU’s third song after “Palette” and “BBIBBI” to surpass 100 million views through the official music video.

“Not Spring, Love, or Cherry Blossoms” is a song that talks about the long winters that are over, and a person think about how they’re alone and don’t have anyone to enjoy the warmer temperatures with.

Congratulations to IU and HIGH4!