January Idol Group Brand Reputation Rankings Announced

Jan 19, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from December 17 to January 18.

BTS held onto their spot at the top of the list with a total brand reputation index of 13,693,956 for January. High-ranking phrases in the group’s keyword analysis included “Jimin,” “Jungkook,” and “V,” while their highest-ranking related terms included “enjoy,” “cool,” and “worry.” BTS’s positivity-negativity analysis also revealed a score of 52.83 percent positive reactions.

Red Velvet rose to second place this month after seeing a 35.83 percent increase in their score since December. The girl group scored a total brand reputation index of 7,793,658 for January.

EXO came in at a close third with a total index of 7,658,217, marking a 23.24 percent rise in their score since last month.

Check out this month’s top 30 below!