January Drama Actor Brand Reputation Rankings Announced

Jan 24, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between December 22 and January 23.

Hyun Bin and Son Ye Jin, the stars of tvN’s “Crash Landing on You,” topped this month’s list at No. 1 and No. 2 respectively. High-rankings phrases in Hyun Bin’s keyword analysis included “Son Ye Jin,” “ratings,” and “malicious rumors,” while his highest-ranking related terms included “cool,” “love,” and “collect.”

The actor’s positivity-negativity analysis revealed a score of 71.22 percent positive reactions, and his total brand reputation index for the month came out to 9,152,460. Meanwhile, his co-star Son Ye Jin scored a brand reputation index of 7,202,962 for January.

Ahn Hyo Seop, who is currently starring in KBS’s “Dr. Romantic 2,” came in third place with a brand reputation index of 5,935,172.

Namgoong Min, the star of SBS’s “Stove League,” took fourth place with an index of 4,981,206, while “Dr. Romantic 2” star Lee Sung Kyung rounded out the top five with a score of 3,976,354.

Check out the top 30 for this month below!