3 Reasons Why "Dr. Romantic 2" Appeals So Strongly To Its Target Audience

SBS’s “Dr. Romantic 2” is proving to be just as popular as the original!

The drama recently surpassed the impressive 20 percent mark in viewership ratings and has consistently ranked as the most-viewed drama in its time slot across all public and cable channels. It has also shown a lot of success with the advertisers’ target audience of 20-to-49-year-olds, holding the first place spot in this demographic for four consecutive weeks.

Here are a few reasons why “Dr. Romantic 2” resonates so strongly with its target audience:

A genuine mentor

The anchor of “Dr. Romantic 2” is Han Suk Kyu, who reprises his role of Doctor Kim from the first season. Like the first season, “Dr. Romantic 2” uses Doctor Kim’s strong words to point out societal problems in South Korea. Since 20-to-49-year-olds make up most of the workforce, they frequently encounter the unfair realities of living in society. Doctor Kim’s brutal honesty offers them catharsis as well as the opportunity for self-reflection.

Sometimes Doctor Kim delivers a righteous tirade, sometimes he follows up with gentle remonstrances, but either way he uses his experience to teach people a more humane way of living. As a true mentor, he gives youth who have lost their way a sense of direction, and gives middle-aged people who lead society a sense of responsibility about the future.

Realistic and relatable details

In a world in which escapist amusement has become the norm, “Dr. Romantic 2” focuses on telling realistic and relatable stories about ordinary people. The drama often takes current news stories as motifs and uses various surveys in order to tell realistic stories that its audience can naturally relate to. After an episode about paramedics, the phrase “organ donation” rose to the top of the realtime search rankings, while another episode was based on the real-life story of a non-Korean wife who exploded after years of abuse from her family.

Plot twists and cliffhangers

Online comments about “Dr. Romantic 2” often mention how fast time seems to go by when watching the show. In a world where so many outlets are competing for our attention, “Dr. Romantic 2” creates tight, tense storylines that require careful scrutiny – particularly at the end, when dramatic cliffhangers drum up interest for the episode to come.

What are your favorite things about “Dr. Romantic 2”?

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