February Boy Group Brand Reputation Rankings Announced

Feb 08, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from January 6 to February 7.

BTS topped the list for the 21st consecutive month with a brand reputation index of 12,787,271. High-ranking phrases in the group’s keyword analysis included “performance,” “ARMY,” and “Starbucks,” while their highest-ranking related terms included “cool,” “kind,” and “different.” BTS’s positivity-negativity analysis also revealed a score of 70.58 percent positive reactions.

EXO maintained their position at second place with a brand reputation index of 3,911,595, while Super Junior rose to third place with a total index of 2,289,821 for February, marking a 25.52 percent increase in their score since last month.

Check out this month’s top 30 below!