February Drama Actor Brand Reputation Rankings Announced

Feb 29, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between January 27 and February 28.

Hyun Bin topped the list for the second consecutive month, scoring a brand reputation index of 11,366,256 for February. High-ranking phrases in the actor’s keyword analysis included “Son Ye Jin,” “Crash Landing on You,” and “Bargaining,” while his highest-ranking related terms included “handsome,” “like,” and “love.” Hyun Bin’s positivity-negativity analysis also revealed a score of 76.50 percent positive reactions.

Park Seo Joon and Kim Da Mi, the stars of JTBC’s “Itaewon Class,” came in at second and third in the rankings respectively. Park Seo Joon scored a brand reputation index of 8,741,509 for February, while Kim Da Mi followed close behind with a total index of 8,733,643.

Check out this month’s top 30 below!