March Boy Group Brand Reputation Rankings Announced

Mar 14, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from February 12 to March 13.

BTS topped the list for the 22nd consecutive month with a brand reputation index of 12,903,195. High-ranking phrases in the group’s keyword analysis included “Billboard,” “album,” and “ON,” while their highest-ranking related terms included “cheer on,” “thankful,” and “donate.” BTS’s positivity-negativity analysis revealed a score of 84.02 percent positive reactions.

EXO also held onto their spot at second place this month, scoring a total brand reputation index of 3,096,492 for March.

Meanwhile, NCT rose to third place in the rankings after seeing a 36.14 percent increase in their total brand reputation index, which came out to 2,540,480 for March.

Check out the top 30 for this month below!