April Variety Star Brand Reputation Rankings Announced

Apr 04, 2020

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from March 3 to April 3.

Yoo Jae Suk held onto his spot at the top of the list with a brand reputation index of 2,775,579 for April, marking a 11.25 percent increase in his score since March. High-ranking phrases in the star’s keyword analysis included “Running Man,” “How Do You Play?”, and “Song Ga In,” while his highest-ranking related terms included “thankful,” “clarify,” and “end.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 56.20 percent percent positive reactions.

Lee Kwang Soo rose to second place in the rankings after seeing an impressive 41.41 percent rise in his brand reputation index since last month. The star’s total score came out to 2,171,438 for April.

Finally, comedienne Park Na Rae took third place for the month with a brand reputation index of 2,048,423, marking a 26.85 percent increase in her score since March.

Check out the top 30 for this month below!