April Girl Group Brand Reputation Rankings Announced

Apr 12, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from March 10 to April 11.

Red Velvet topped this month’s list with a brand reputation index of 4,955,208 percent for April. High-ranking phrases in the group’s keyword analysis included “Trolls,” “subway,” and “OST,” while their highest-ranking related terms included “pretty,” “enjoy,” and “cute.” Red Velvet’s positivity-negativity analysis also revealed a score of 62.03 percent positive reactions.

BLACKPINK took second place in the rankings with a brand reputation index of 4,472,516, while (G)I-DLE came in at a close third with a total index of 4,337,733 for April.

Finally, TWICE and ITZY rounded out the top five for the month at fourth and fifth places respectively.

Check out the list of this month’s top 30 below!