May Boy Group Brand Reputation Rankings Announced

May 09, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from April 9 to May 9.

BTS topped the rankings for the 24th consecutive month with a brand reputation index of 8,802,820 for May, meaning that the group has now spent a full, uninterrupted two years at No. 1 on the list.

High-ranking phrases in BTS’s keyword analysis included “documentary,” “IU,” and “photobook,” while their highest-ranking related terms included “speech,” “communicate,” and “cancel.” The group’s positivity-negativity analysis revealed a score of 72.90 percent positive reactions.

ASTRO rose to second place on the list after enjoying a staggering 185.71 percent increase in their brand reputation index since last month. The group’s total index for May came out to 2,836,195.

EXO held onto their spot at a close third with a brand reputation index of 2,748,905, while NCT and WINNER similarly maintained their respective positions at No. 4 and No. 5 on the list.

Check out the top 30 for this month below!