SMTOWN Coex Artium Announces Closing Date And Plans To Open At New Location

SM Entertainment has announced the closure of SMTOWN Coex Artium.

On May 18, the agency made the announcement and stated, “Thank you for your interest and support for SMTOWN Coex Artium for the past six years. Business will end as follows due to the expiration of our rental agreement.” According to the notice, the SMTOWN &Cafe, theater, and VR section are currently closed, the SMTOWN Museum will be running until 8 p.m. KST on May 31, and the SMTOWN &Store will be open till 8 p.m. KST on June 28.

However, it appears as though this will not be the end as the notice ended with, “We will see you again in a new location in the near future.”

[SMTOWN@coexartium 영업 종료 안내]
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지난 6년동안 SMTOWN@coexartium에게 보내주신 관심과 성원에 감사드립니다. SMTOWN@coexartium 임대 계약 만료에 따라 아래와 같이 마지막으로 영업을 종료합니다. 새로운 모습으로 다시 찾아뵙겠습니다. 감사합니다.
–#SMTOWN #SMTOWNcoexartium pic.twitter.com/bReC4laZk3

— SMTOWN MUSEUM (@smtownmuseum) May 18, 2020

SMTOWN Coex Artium first opened in 2015 and became a tourist destination for K-pop fans, especially of SM Entertainment artists. The building featured attractions such as a café, museum, theater, and store where fans could purchase merchandise.

The closure of the SMTOWN Coex Artium has been in consideration for some time, with SM Entertainment confirming reports in July 2019 that it may be closing the business.