June Variety Star Brand Reputation Rankings Announced

Jun 06, 2020

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from May 4 to June 5.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,598,245, marking a 12.45 percent increase in his score since May. High-ranking phrases in the star’s keyword analysis included “How Do You Play?”, “Lee Hyori,” and “Park Myung Soo,” while his highest-ranking related terms included “form,” “thank,” and “award.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 83.95 percent percent positive reactions.

Park Na Rae also maintained her position at second place in the rankings, scoring a brand reputation index of 1,417,005 for June.

Finally, Lee Young Ja rose to third place on the list with a brand reputation index of 1,269,348 for the month.

Check out the top 30 for this month below!