July Variety Star Brand Reputation Rankings Announced

Jul 04, 2020

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from June 3 to July 3.

Yoo Jae Suk maintained his position at the top of the list this month with a brand reputation index of 1,999,732 for July. High-ranking phrases in the star’s keyword analysis included “Baeksang Arts Awards,” “Lee Kwang Soo,” and “How Do You Play?“, while his highest-ranking related terms included “congratulate,” “release,” and “participate. Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 82.65 percent percent positive reactions.

Lee Kwang Soo rose to second place in the rankings with a brand reputation index of 1,764,732, marking an impressive 49.23 percent increase in his score since last month.

Finally, Park Na Rae came in third place with a brand reputation index of 1,572,172 for July.

Check out the top 30 for this month below!