July Girl Group Brand Reputation Rankings Announced

Jul 12, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from June 10 to July 11.

BLACKPINK rose to the top of this month’s list after seeing an impressive 154.40 percent increase in their brand reputation index since June, scoring a total index of 11,638,631 for July. High-ranking phrases in the group’s keyword analysis included “YouTube,” “hanbok” (Korean traditional clothing), and “Billboard,” while their highest-ranking related terms included “record,” “achieve,” and “surpass.” BLACKPINK’s positivity-negativity analysis revealed a score of 89.56 percent positive reactions.

IZ*ONE, who enjoyed a 81.92 percent rise in their score since last month, took second place in the rankings with a brand reputation index of 7,974,564 for July.

Finally, TWICE came in third place for the month with a brand reputation index of 5,988,530, marking a 12.38 percent increase in their score since June.

Check out the top 30 for this month below!