September Girl Group Brand Reputation Rankings Announced

Sep 13, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from August 11 to September 12.

BLACKPINK held onto their spot at the top of this month’s list with a brand reputation index of 11,211,456, marking a 12.99 percent increase in their score since August.

High-ranking phrases in the group’s keyword analysis included “YouTube,” “Billboard,” and “Netflix,” while their highest-ranking related terms included “record,” “surpass,” and “release.” BLACKPINK’s positivity-negativity analysis revealed a score of 89.02 percent positive reactions.

MAMAMOO rose to second place in the rankings after enjoying a 29.89 percent increase in their score since last month. The group earned a total brand reputation index of 5,893,884 for September.

Oh My Girl came in third place for the month with a brand reputation index of 5,147,279, marking a 12.81 percent rise in their score since August.

Finally, (G)I-DLE and Red Velvet rounded out the top five for September at fourth and fifth places respectively.

Check out the top 30 for this month below!