SM And Marvel Announce Launch Of Partnership Starting With SuperM

SuperM has joined hands with Marvel to release special merchandise!

On September 25, SuperM made a comeback with their first full-length album “Super One” and released the music video for the title track “One (Monster & Infinity).” On the same day, they announced their collaboration with Marvel and hinted the release of unique merchandise that combines the members of SuperM with hero characters from Marvel movies.

#SuperMxMarvel
⚡Coming soon ⚡@Marvel
Stay tuned for the official announcement right before the 'One (Monster & Infinity)' MV YT premiere!

🔗 https://t.co/jdjrn9PWom
🔗 https://t.co/XZa8f2CPqu#SuperMHeroes #SuperM #SuperOne#One #Monster_Infinity#SuperMtheFuture pic.twitter.com/Vtj267sUbH

— SuperM (@superm) September 25, 2020

This collaboration marks the beginning of a continuous partnership between SM Entertainment and Marvel. The two companies are planning to showcase various collaborations and give K-pop fans and Marvel fans a new experience.

Paul Gitter, Marvel’s senior vice president, commented, “Marvel has proven itself to be a very influential lifestyle brand with fans inspired by the world’s most powerful characters and stories. Through a collaboration with SM Entertainment, Marvel Universe plans to expand into the K-pop culture in a cool and original way through various merchandise and content.”

The special merchandise will be unveiled on September 25 (local time).

What are your thoughts on this collaboration?

Watch SuperM in their TV special “SuperM the Beginning” with English subtitles below:

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